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Project Integration Mngt
Home PDU for the PMP® / Technical

Corporate Structure and Governance

USD 15.00
instructor
Instructor
Alan Fata, DBA
Category
Technical
Difficulty
Easy
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Course Highlight Curriculum Course Content Take The Test
When someone opens a business, it is because they want to fulfill important personal financial goals. In publicly traded companies, managers and employees work on behalf of the shareholders, who own the business through their ownership of company stock. These managers and employees have an ongoing obligation to pursue projects, policies, and corporate investments that will increase or promote stockholder value over the long term. Although many companies focus on financially related goals, such as growth, earnings per share, and market share, the main financial goal is to create value for investors. 

In addition to increasing value, it is also important to realize that a firm has important nonfinancial goals. Some examples of these might include the following:
  • Expanding sales to existing customers
  • Increasing customer loyalty to the weaker brands
  • Developing new products for current and potential customers
  • Becoming international by setting up an online ordering service
  • Improving customer satisfaction with customer services
Course Features
Credits:
3 PDU
Skill Section:
Technical
Access:
Lifetime
Test Questions:
15
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